Blog cover with the title, a short summary and an image to the right of a plant hanging. Digital art of a woman wearing a black hat, black mask and golden gloves with a black gothic dress inside a black gothic style mirror frame

A blog, without a blog

Published on: 2026-01-14

Author: Bloom

Or something in between

I mentioned in my about page that I’m an old internet citizen. It wasn’t a lie since I’m going to turn 31 this year, so, in terms of this already conquered savage land that used to be unknown and now is full of ads, companies, bots, and A.I. Yes, I’m old. And something that was a constant “failure” to my net-persona was keeping a blog.

Not creating it. That’s always the easy part. Even if it costs me a couple of long days, tutorials, and some extra unginned help to set up this one (one day I’ll conquer you, JavaScript), I’ve always struggled with the ‘being constant’ part; I have many hypotheses, many reasons, many excuses but no matter any of that the hard truth is I keep failing.

And I stopped caring.

When I first planned this site, I told myself I’d write a blog post once a week. It was a straightforward goal, with an easy metric, right? So, I started with something even easier: commenting on a donghua I was watching at the moment (Lord of Mysteries, you can see two posts here on my blog, in Spanish.) Then I took a more brilliant move, writing about a game I was playing, which at the moment was an update in Wuthering Waves (in English). I thought everything was going smoothly until I stopped.

Again, there are a lot of reasons and motives.

I just stopped.

Which is fun because it always seemed like a fight against me. It’s not about a feeling of being unworthy of doing this specific task, hell no, I’ve overcome those feelings a long time ago. It is mostly a fight against my mind; like training a puppy (my brain is the pup), it always starts with a lot of energy, goodwill, and attention; sooner or later, the attention span disappears. The trainer would have to work with all their patients to keep that puppy focused, good. I’m the pup and the trainer at the same time. Clearly not doing a good job at both roles.

This is why I named this post a blog without a blog. Because there’s not much difference between a decorative existence and nothing.

The ‘something in between’ part

During my Sunday routine of doing nothing, a thought crossed my mind: how to keep your blog active. Of course, like any other normal person, I opened YouTube hoping to find some guidance.

And to my surprise —derogatory, I found something.

How to start a blog in 2026... or is it too late? (honest advice from a 6 figure blogger) (published One Month ago)

14 Harsh Truths You Find Out When You Start Blogging (published five years ago)

Screenshot of a youtube search using how to keep your blog active

Screenshot of a youtube search using how to keep your blog active

And a long etcetera about how to monetize your blog. How to be reached by doing what you love: writing. Blog Marketing. How to start a successful blog. How to Optimize Your Blog Posts with SEO. How to grow a blog. Don’t make these five mistakes. Don’t make these newbie mistakes.

And so on.

I’m disgustingly surprised that nothing has changed since the last time I googled something related to blogging. Which was more than five years ago (ten, probably); amazing, isn’t it? How the putrid god of marketing infected every single possible hobby, never letting it go, trapped the activities that used to be so natural to us, like writing, drawing, and painting, into a full cycle of degeneration. Young and unemployed, I ate that shit. I invested my time in those steps, thinking, overthinking, scared to invest the little money I had at the time in something that could or, more probably, wouldn’t.

Nowadays, I’m not interested in any of that.

In fact, I want to read human experiences, not marketing disciples of their corrupted god. I do not blame anyone for wanting to monetize their hobbies; after all, the capitalistic illusion of loving your job by ‘working on what you love’ is something I fell for before. My real issue is finding content about making money, but not about people enjoying what they want. In an era of LLMs creating content, plus bots populating social media, humans loving their craft is what I want to see/read. In this case, blogging.

It is completely true that, to my happiness, people are blogging on Tumblr. I’m really happy Tumblr still exists, yet my nostalgic soul wants to see websites. Not a social platform, websites on whatever platform of your liking (although I’d love for everyone to ditch Wix and Showit). Social media is marked by numbers, likes, retweets, posts, reposts, reblogs, and more and more metrics. There’s a kind of intimacy in a website that only you can manage, and only you can decide how and where to publish. No big CEO adding things no one likes, no algorithm deity to please, just you and the world.

As it used to be.

Was the loneliness better? I don’t think so. In fact, I don’t even think we were lonely. There was a comment section for people to let you know what they think about your words. Google used to work as it intended, so it was easy to find new people just by looking for what you wanted to know (yes, there was a time when you googled anime, and you received blogs/pages instead of ads. Weird, right?).

I’m not pretending for this post to be a full rambling about why people should start creating websites, and blogging (which I do think, not going to lie), but mostly my thoughts, regardless of my own crumbling process into creating an established blog, not a successful one in terms of marketing. Just a place with activity. Maybe not every single day, not three days per day. In fact, I could never reach one post per week… so one per month? Could that actually work?

I don’t know. I never know.

In fact, what is the point of this post? Is my inability to make a profitable blog? A pitiful cry for help in terms of how to keep my mind focused on one single task during long periods of time. So, I can feel I have a real blog and not the in-between?

Not totally abandoned, not fully active.

Not read by anyone. Not profitable.

Not needed to be, no desire to be.

Just to be.